Why Your Clients Need a Podcast (Yes, Even That One)

So, your client wants to build their brand, engage their audience, and stand out in a crowded space.
Cool. Us too.

But here’s the thing—scrolling can’t build trust. A podcast can.

Let’s break it down:

Podcasts are the relationship accelerant your clients need.

According to The Podcast Consumer 2024 by Edison Research, podcast listeners are some of the most engaged media consumers out there. We're talking 80%+ completion rates. Compare that to YouTube, where even strong videos often struggle to keep viewers past the halfway mark.

People choose to listen. They show up regularly. They lean in.

That’s attention and loyalty you can’t fake—or buy with a boosted post.

It’s personal.

Audio is one of the few mediums where your client’s audience can literally hear their values, humor and vibe. We’re not talking stiff corporate voice overs. We’re talking about a brand with a personality.

When done right, podcasts make a brand feel like a person—not a campaign.

Evergreen. On-demand. Always working.

A well-crafted podcast episode doesn’t expire in 24 hours. It’s out there pulling its weight—on Apple Podcasts, Spotify, YouTube, your client’s site—for months (even years) to come. And it fuels social content, blog copy, email snippets, and more.

So... even that client?

Yes, even the one who’s “not sure what they’d talk about.” We’ll help with that. If they’ve got a mission, an audience, or a story to tell, we can shape it into a show that builds credibility and connection.

Because here’s what we believe at PodShaper:
Every brand has a voice. We help people hear it.

Let’s talk! Email us at hello@podshaper.com or connect with us here.